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Growth · Intermediate

Business growth diploma

Most growth plans are a list of tactics, so they break at the one constraint nobody measured. This diploma replaces the list with a system. Across 8 modules you build a growth blueprint of 9 layers, from the boundaries you refuse to cross to the operating manual your company runs on. Every module ends in a decision you write down, worked through case studies and exercises on your own numbers.

8 modules · 80 lessons 47h 13m 400 downloadable resourcesUpdated: August 2026
Adam Hafez
Adam Hafez
Growth advisor · 20+ years, 40+ startups
$500one payment · lifetime access
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What you’ll learn

Growth system design: connect acquisition, retention and monetization into one model.
Unit economics modeling: model acquisition cost, lifetime value, payback and margin.
Compounding growth loops: engineer loops whose output feeds the next cycle of demand.

Curriculum

Growth system architecture10 lessons · 5h 9m
Define growth boundaries
Free preview34 min read
Map value creation logic
38 min read
Identify growth drivers
24 min read
Classify growth constraints
31 min read
Design the system architecture
24 min read
Build the metric hierarchy
29 min read
Align economic logic
34 min read
Stress test assumptions
28 min read
Resolve strategic tradeoffs
32 min read
Produce the growth blueprint
35 min read
Positioning and business model10 lessons · 5h 49m
Define the competitive frame
33 min read
Segment by economic behaviour
30 min read
Choose the beachhead
35 min read
Find defensible difference
32 min read
Write the position
28 min read
Map the value proposition
31 min read
Design the business model
38 min read
Choose how you capture value
38 min read
Test the position with evidence
43 min read
Produce the positioning brief
41 min read
Customer value engineering10 lessons · 5h 51m
Define the job to be done
35 min read
Map the outcome, not the feature
33 min read
Find the value moment
38 min read
Shorten time to value
33 min read
Design the activation path
29 min read
Build the value ladder
38 min read
Measure perceived value
28 min read
Close the value gap
38 min read
Price against delivered value
38 min read
Produce the value blueprint
42 min read

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One payment · lifetime access · 10-day guarantee. You pay once and the content stays yours, on any device. Not for you? Refund within 10 days, as long as you’ve watched under 20% of it.

FAQ

Do I own the course forever?

Yes. You pay once and all the content is yours for life: no monthly or recurring fees.

What payment methods are available?

International cards via Stripe. Payment is secure and processed instantly.

Do I get a certificate of completion?

Yes. After you finish the course you receive a verified certificate with a link you can share on LinkedIn or with an employer.

What device can I watch on?

Any device you like: desktop, phone, or tablet. Your progress stays synced across all of them.

What if the course isn't for me?

Ask for a refund within 10 days and you get your money back, as long as you've watched less than 20% of it. Past that, the course counts as delivered. Digital products and standalone videos are final sale: they're delivered in full the moment you buy. Paying by bank transfer is final too, since we cannot reverse one; pay by card for the guarantee, at the same price.