Tools you download and keep
Each one is a single file. Save it, open it by double-click, and it works with the machine offline. What you paste never leaves your computer, because there is nothing in the file that could send it anywhere.
Are two of your pages competing?
Compares your pages against each other and names the pairs chasing the same search, with the words that give them away and what to do about each one.
Download it · 19 KBAre your addresses helping or hurting?
Reads your whole list of addresses and finds the patterns: capitals that split a page in two, dates that make it stale, and the same page living at two URLs.
Download it · 21 KBAre your emails set up to arrive?
Reads the three DNS records that decide whether your mail reaches an inbox, and finds the ones that quietly let anyone send as you or protect nothing at all.
Download it · 23 KBWill your campaign links add up?
Builds campaign links that stay consistent, and reads back ones you already use, so Facebook and facebook stop being two different sources in your report.
Download it · 18 KBDo your links say where they go?
Reads every link the way it is heard out of context: the click heres, the empty ones wrapped round an icon, and the same words pointing at two different pages.
Download it · 21 KBDoes your page have a real structure?
Reads the whole heading outline, not just the h1: missing levels, headings chosen for their size, empty ones, and long pages with nothing to scan.
Download it · 21 KBSitemap.xml checker: does it tell the truth?
Reads the list you hand search and finds what is wrong with it: http addresses, pages listed twice, carts and tag archives, and dates that are all the build time.
Download it · 23 KBDo your share tags and schema work?
Reads a page's Open Graph, X card and JSON-LD and tells you exactly what is missing or broken, before a share looks blank or a rich result never shows.
Download it · 127 KBIs this page set up to rank in search?
Reads one page the way search does and tells you, in order, what is holding it back: the title, the description, the H1, thin content, image alts, and links.
Download it · 129 KBIs your writing easy enough to read?
Measures what your copy asks of a reader: the sentences that run past where they can follow, the passive voice, and the words borrowed from a brochure.
Download it · 21 KBIs your email list worth sending to?
Finds the duplicates, broken addresses and mistyped domains in a list, in your browser, so your customers' addresses are never uploaded anywhere.
Download it · 17 KBRobots.txt tester: what it really blocks
Reads the one file that can remove an entire site from search and tells you what it is really doing: what it blocks, what it lets through, and what it forgot to say.
Download it · 20 KBWhat does your site let browsers do?
Reads the headers that decide whether another site can frame your pages, whether script can read your cookies, and whether https is enforced.
Download it · 23 KBWhat is making your page slow to appear?
Reads one page and names what stands between a visitor and the first thing they see: scripts that block the paint, and images that shift the layout.
Download it · 129 KBWhat is your page loading behind you?
Names every third party your page loads, what each is for, and whether the ones that identify people wait for consent or fire before the banner.
Download it · 22 KBWhere is your checkout losing sales?
Walks your product page the way a buyer does and finds the money leaks, in the order they cost you, with the exact fix for each one spelled out.
Download it · 128 KBWill your ad copy fit where it runs?
Counts your headlines and descriptions against every placement at once, the way the platforms count, so you find the limit before the launch does.
Download it · 17 KBWill your subject line survive the inbox?
Reads the one line your email is judged on: where it gets cut off, the merge tag you forgot to fill, and the patterns that mark it as one to delete unread.
Download it · 21 KBHow does your page look in search?
Draws your result the way Google does and measures it in pixels rather than characters, which is the only way to know whether your title actually fits.
Download it · 19 KBNeed structured data that actually works?
Fills in valid JSON-LD from a form for FAQs, products, articles and businesses, and names the properties Google needs before it will show anything.
Download it · 22 KBNothing to download
To read a whole page the way search does, give the address to the audit and it comes back with a ranked list. That one stays on the site, because it needs to fetch the page for you.
Run the audit