Build smart. Launch fast. Grow with intent.
Guides for founders and builders. From website costs to SaaS metrics and choosing your tech stack: learn from makers who've been here.
- Fix keyword cannibalization6 min
- The on-page SEO checklist8 min
- Checkout leaks to fix first5 min
- Positioning that converts7 min
SEO for a brand-new site: the first 90 days
Most SEO advice is written for sites that already rank. On a domain with no history, the same advice wastes the only asset you have: time. This is the order that works and the traps that cost months.
The checkout audit: 12 places sales quietly leak
Before you rewrite the copy or cut the price, walk the path a buyer actually walks. This is the audit, in the order the leaks cost you money, with the test for each.
Where AI actually pays off in a small business (and where it doesn't)
Most AI projects in small companies fail for one reason: they start from the technology instead of a job that costs money today. This is a filter for picking the right one, and a two-week test to prove it before you commit.
Your first 100 customers with no ad budget
Paid ads need a working funnel to amplify. Before that exists, ads just buy you a faster no. This is what to do instead, in order, and how to know when to stop.
Validate a micro-SaaS idea in 7 days (without building it)
Building first is the expensive way to learn nobody wanted it. This is a 7-day sequence that costs under $100 and ends in a number you can act on: go, pivot, or drop it.
How much does it cost to build a website?
Website costs vary enormously: from $500 templates to $500,000 custom builds. The difference isn't just features; it's quality, scalability, and risk. This guide breaks down realistic prices for every type of project.
Build a real MVP in 4 weeks
Most founders spend 6+ months building a phantom product no one wants. An MVP proves your core assumption in 4 weeks and costs 10x less. This guide walks through the process in detail.
How to choose the tech stack for your product
Your tech stack shapes your business. Choose a stack that scales with you, has a large community, and won't be obsolete in two years. This guide walks through the decision framework.
The 5-section landing page that converts visitors
A landing page is a sales pitch. It has one job: get visitors to take an action (sign up, buy, book a call). This guide covers the structure, copy, and design that work.
Web app or mobile app? A decision framework
Web or mobile? Both? Neither? This decision affects your timeline, cost, and reach. This guide helps you choose based on your users and your market.
When to redesign your site (and when not to)
Your site was great in 2022. Now it looks dated, feels slow, and competitors are eating your share. Should you redesign? This guide helps you decide.
Stripe integration: from setup to first payment
Stripe is the standard for SaaS subscriptions. It's powerful and secure, but the setup has fine details. This guide walks through the essentials and the pitfalls.
What is an MVP? (And what it isn't)
MVP is one of the most misused terms in startups. Some think it's a wireframe. Others think it's a demo. This guide clarifies what an MVP actually is and why it matters.
SaaS metrics that actually matter
SaaS is a metrics game. You buy customers (CAC), retain them (churn), and expand (MRR). This guide covers 7 metrics every SaaS founder tracks.
Hire an engineer or work with a studio?
Building software is expensive either way. This guide helps you choose between hiring in-house and working with an external studio.