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SEO · Advanced

Advanced SEO in the age of AI

Technical SEO, GEO, AEO, and LLM optimization for experts.

17 modules · 99 lessons 39h 39m 496 downloadable resourcesUpdated: August 2026
Adam Hafez
Adam Hafez
Growth advisor · 20+ years, 40+ startups
from$9a month · every course included
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What you’ll learn

This course is built for SEO practitioners who want to go deeper into technical SEO, with a precise understanding of how search engines actually work: crawling, rendering, and indexing, through site architecture and crawl/index management, all the way to how technical decisions affect how pages appear in search results. It focuses on the practical, analytical side and covers the latest in search in the age of AI, including AI Overviews and designing content that's usable inside retrieval systems.

Curriculum

Fundamentals and methodology4 lessons · 1h 45m
OpenPractical understanding of Advanced SEO
Free previewPDF20 min read
LockedSystems-thinking approach to websites
PDF25 min read
LockedTechnical issue diagnosis methodologies
PDF30 min read
LockedBuilding a strong SEO mental model
PDF30 min read
Understanding search systems5 lessons · 2h
LockedHow a search engine is built
PDF25 min read
LockedDiscovery and the crawl scheduler
PDF20 min read
LockedThe rendering service
PDF20 min read
LockedIndex selection and canonicalisation
PDF25 min read
LockedRanking and serving systems
PDF30 min read
Crawling and crawl budget6 lessons · 2h 5m
LockedWhat crawl budget actually is
PDF20 min read
LockedReading server logs
PDF15 min read
LockedWhere crawl leaks
PDF20 min read
LockedControlling the crawl
PDF20 min read
LockedCrawl budget at scale
PDF30 min read
LockedThe business case for crawl
PDF20 min read

Reviews

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This course is new. Reviews here only ever come from people who bought it and watched it, so there aren’t any to show yet. Until then, judge it on the curriculum above and the free lessons. The membership is cancellable whenever you like, so a month is the most you can be wrong by.

Cancel whenever you like. You keep the period you have already paid for, and nothing renews behind your back. Your progress and your certificates stay on your account either way.

FAQ

How long do I keep access?

For as long as the membership runs. It covers every course and product on the site, and new lessons land every month. Cancel whenever you like and you keep the period you have paid for.

What payment methods are available?

International cards via Stripe. Payment is secure and processed instantly.

Do I get a certificate of completion?

Yes. After you finish the course you receive a verified certificate with a link you can share on LinkedIn or with an employer.

What device can I watch on?

Any device you like: desktop, phone, or tablet. Your progress stays synced across all of them.

What if the course isn't for me?

Cancel the membership whenever you like. You keep the period you have already paid for, and nothing renews after it, so the most you are ever committed to is the month or the year in front of you. Digital products bought outright are final sale: they are delivered in full the moment you buy.

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