Studies, not opinions
Questions founders ask that nobody had measured, so we measured them. Every number is sourced, every limit is stated, and the full document costs an email.

The Middle East Ecommerce Report
What 15,583 online stores across 13 markets actually score, the market around them, and what it costs to run a store badly here.
Period: August 2026 · Sample: 15,583 stores · 13 markets
Read the findings · 7
The CAC Reduction Playbook
What it costs to win a customer in 2026, why efficiency improved while retention weakened, and the five levers that move the number.
Period: 2024 to mid 2026 · Sample: 342 companies benchmarked
Read the findings · 7
What Middle East online stores actually score
+15,000 online stores across 11 markets, read with the same six checks behind the free site audit, and what the median store actually scores.
Sample: +15,000 stores · Median: 66 / 100
Read the findings · 11