Service Terms

These Service Terms govern consulting and advisory engagements purchased from adamhafez.com/services from UpgradIQ, Inc.(a Delaware corporation, “we,” “us,” “our”). They are separate from, and take precedence over, the Terms of Service for anything you buy as a service rather than as a product.

You agree to these terms at the point of purchase. The version you agreed to is recorded against your order, along with the date and time. This version is 2026-08-17.

1. What each service includes

The scope of each engagement is exactly what is listed below and nothing beyond it. Anything else is a separate engagement, quoted separately.

2. Payment

Every engagement is paid in full before any work begins. We do not invoice in arrears and we do not start on the strength of a purchase order. Work starts when payment clears.

Ongoing engagements are charged to a card on file on the same day each month for the minimum term stated in the scope above. Multi-block work is paid one block at a time, each before that block starts.

All amounts are in United States dollars and are exclusive of any taxes or duties payable in your own jurisdiction, which are yours to settle.

3. When the clock starts

The turnaround stated for each service begins when we have received both payment and everything listed as needed for that service, whichever is later. If access, data or answers arrive late, the delivery date moves by the same amount.

If we have asked for what we need and had no reply for thirty days, the engagement is treated as delivered and closed.

4. What you provide

You are responsible for providing accurate information and for having the authority to grant any access you give us. Where you give us access to an account, you confirm you are entitled to do so.

You remain responsible for your own site, your own data and your own decisions. We advise and, where the engagement says so, carry out work. We do not take over responsibility for your business.

5. What we do not promise

We do not promise any particular ranking, traffic level, revenue outcome, or the date on which anything will change. Search engines, AI assistants and advertising platforms are operated by third parties who change how they work without notice and without consulting us. Nobody who is honest with you will promise you a position or a date on systems they do not control.

What we do commit to is the work itself: the scope in section 1, delivered to the standard described, in the time stated. Where an engagement is described as recovery work, the scope is guaranteed and the timing is not, for the reason above.

6. Revisions

Written deliverables include one round of revisions, requested within fourteen days of delivery, limited to the scope originally agreed. Questions of clarification are not revisions and are not limited.

7. Sessions and programmes

Dates for sessions and programmes are held once payment clears. You may move a booked date once at no cost with at least seven days’ notice. Inside seven days, or on a second change, the date is treated as delivered.

Recordings and materials are provided for the use of the team that attended. They are not to be redistributed, resold or used to train a model.

8. Ownership

Once an engagement is paid in full, the report, plan or other written deliverable produced specifically for you is yours to use inside your organisation without limit.

The methods, engines, templates, frameworks and course material we used to produce it remain ours. You are buying the output, not the toolkit that made it.

9. Confidentiality

We treat your data, credentials, numbers and anything you tell us in the course of the engagement as confidential, and we do not disclose it to anyone outside the engagement. Where a team member or subcontractor is involved, they are held to the same duty.

Access we hold is used only for the engagement, and is given up on request or at the end of the work.

10. Referring to the work

We may describe the work in general terms as a case study, with your company name, figures and any identifying detail removed, unless you tell us in writing that you would rather we did not.

Naming you, quoting you, or using your logo requires your written agreement, asked for separately.

11. Liability

To the maximum extent permitted by law, our total liability arising out of or in connection with an engagement is limited to the amount you paid for that engagement. We are not liable for indirect or consequential loss, including lost profits or lost revenue.

Nothing in these terms limits liability for fraud or for anything else that cannot be limited by law.

12. Ending an engagement

Either of us may decline to continue where the other is in material breach of these terms. An ongoing engagement may be ended by you at the end of its minimum term, with thirty days’ notice, and by us with thirty days’ notice at any time.

We may decline an engagement before it starts, in which case nothing is charged.

13. Governing law

These terms are governed by the laws of the State of Delaware, United States, without regard to conflict of law rules. Any dispute is subject to the exclusive jurisdiction of the courts of that state.

14. Changes

We may update these terms. Changes apply to engagements bought after they are published; the version stamped on your order is the one that governs it. The current version and date are shown at the top of this page.

15. Contact

Questions about an engagement or these terms: hello@adamhafez.com.