Digital product
Unit Economics Calculator
Does each customer make you money, and how fast? A payback curve month by month, three customer segments compared, a sensitivity grid, and a diagnosis of which lever actually moves your economics.
xlsx· v2.0· 104.6 KB
What you’ll get
- Quick start lists the five numbers you must fill. Everything else has a working default.
- Examples holds five real business shapes; pick one on Inputs to mirror beside your own numbers.
- Segments compares up to three customer types, because a blended average hides the truth.
- Diagnostics reads your numbers and names the single lever worth pulling.
- 12 tabs, including a live dashboard, a diagnostics read-out and benchmarks
- Excel workbook with every formula visible and unlocked inputs, so you can change anything
- Worked examples built in: five filled scenarios you can switch between and edit
- Yours to keep. Works offline, no subscription, no account needed to open it

