Digital product

Unit Economics Calculator

Does each customer make you money, and how fast? A payback curve month by month, three customer segments compared, a sensitivity grid, and a diagnosis of which lever actually moves your economics.

xlsx· v2.0· 104.6 KB

What you’ll get

  • Quick start lists the five numbers you must fill. Everything else has a working default.
  • Examples holds five real business shapes; pick one on Inputs to mirror beside your own numbers.
  • Segments compares up to three customer types, because a blended average hides the truth.
  • Diagnostics reads your numbers and names the single lever worth pulling.
  • 12 tabs, including a live dashboard, a diagnostics read-out and benchmarks
  • Excel workbook with every formula visible and unlocked inputs, so you can change anything
  • Worked examples built in: five filled scenarios you can switch between and edit
  • Yours to keep. Works offline, no subscription, no account needed to open it

Preview

Preview 1