Digital product
Marketing Budget Allocator & ROI Tracker
Every channel's true cost per customer and return, with a saturation model that shows where the next pound stops working and a reallocation table that names exactly what to move and where.
xlsx· v2.0· 95.9 KB
What you’ll get
- Enter your budget and channel results on Channels.
- Saturation models diminishing returns, which is why the best channel is not always the one to scale.
- Reallocation names what to move, from where, and what it should return.
- Diagnostics tells you whether you have an allocation problem or a performance one.
- 12 tabs, including a live dashboard, a diagnostics read-out and benchmarks
- Excel workbook with every formula visible and unlocked inputs, so you can change anything
- Worked examples built in: five filled scenarios you can switch between and edit
- Yours to keep. Works offline, no subscription, no account needed to open it
