Digital product
Ad-Spend & ROAS Calculator
Campaign performance judged against the break-even ROAS your margin actually demands, with profit per campaign after every cost and a scale, hold or cut verdict on each.
xlsx· v2.0· 97.9 KB
What you’ll get
- Enter your gross margin first. It sets the break-even everything is judged against.
- Fill one row per campaign on Campaigns.
- Profit shows what each campaign earns after product cost, fees and the ad spend itself.
- Diagnostics tells you whether the account is profitable or just busy.
- 12 tabs, including a live dashboard, a diagnostics read-out and benchmarks
- Excel workbook with every formula visible and unlocked inputs, so you can change anything
- Worked examples built in: five filled scenarios you can switch between and edit
- Yours to keep. Works offline, no subscription, no account needed to open it
