Digital product
Email Campaign Performance Tracker
Every send measured against the benchmark for its type, a list-health model that shows how fast an unworked list decays, and a frequency model for the trade between sending more and burning the list down.
xlsx· v2.0· 105.3 KB
What you’ll get
- Log each campaign on Campaigns.
- List health models growth against decay, so you can see whether the list is really growing.
- Frequency prices the trade between more sends and higher unsubscribes.
- Diagnostics separates a subject-line problem from a content or offer problem.
- 12 tabs, including a live dashboard, a diagnostics read-out and benchmarks
- Excel workbook with every formula visible and unlocked inputs, so you can change anything
- Worked examples built in: five filled scenarios you can switch between and edit
- Yours to keep. Works offline, no subscription, no account needed to open it
