Digital product
Customer Acquisition Channel Scorecard
Every channel scored on what your business actually needs right now, weighted into one number, then turned into a budget allocation and a focus recommendation, because two channels done properly beat six done badly.
xlsx· v2.0· 87 KB
What you’ll get
- Set the weights on Scorecard to match your stage and constraints.
- Score each channel one to ten on each factor.
- Allocation converts the scores into a suggested budget split.
- Diagnostics names the two channels to focus on and the ones to stop.
- 11 tabs, including a live dashboard, a diagnostics read-out and benchmarks
- Excel workbook with every formula visible and unlocked inputs, so you can change anything
- Worked examples built in: five filled scenarios you can switch between and edit
- Yours to keep. Works offline, no subscription, no account needed to open it
