Digital product
Win/Loss Analysis Sheet
Why deals are really won and lost, weighted by revenue rather than by count, because losing ten small deals on price matters far less than losing one large one on product, and a tally of reasons hides that completely.
xlsx· v2.0· 103.7 KB
What you’ll get
- Log every closed deal on Deals with its reason and competitor.
- Reasons ranks by revenue lost, not by how often something is said.
- Competitors shows who you actually lose to and how often you beat them.
- Diagnostics separates a price problem from a product or process problem.
- 12 tabs, including a live dashboard, a diagnostics read-out and benchmarks
- Excel workbook with every formula visible and unlocked inputs, so you can change anything
- Worked examples built in: five filled scenarios you can switch between and edit
- Yours to keep. Works offline, no subscription, no account needed to open it
