Digital product
Competitor Analysis Matrix
You and your competitors scored on what buyers actually weigh, with a gap analysis that names the one factor worth investing in: the weak factor with the highest weight, not simply the weakest one.
xlsx· v2.0· 94.1 KB
What you’ll get
- Set the importance weight for each factor. Take it from sales calls, not from opinion.
- Score yourself and up to four competitors on each factor.
- Gap analysis ranks where you trail, weighted by how much buyers care.
- Positioning shows where each player sits on price against capability.
- 12 tabs, including a live dashboard, a diagnostics read-out and benchmarks
- Excel workbook with every formula visible and unlocked inputs, so you can change anything
- Worked examples built in: five filled scenarios you can switch between and edit
- Yours to keep. Works offline, no subscription, no account needed to open it
