Digital product
Discount & Promotion Impact
What a promotion actually did, separating the sales it created from the sales it moved, and the ones that would have happened anyway at full price, which is where almost all of the money goes.
xlsx· v2.0· 100.2 KB
What you’ll get
- Enter the promotion's terms and your margins on Inputs.
- Break-even volume shows the extra units the discount must produce to stand still.
- Cannibalisation prices the customers who would have paid full price.
- After the promotion measures the borrowed sales and the reset expectation.
- 12 tabs, including a live dashboard, a diagnostics read-out and benchmarks
- Excel workbook with every formula visible and unlocked inputs, so you can change anything
- Worked examples built in: five filled scenarios you can switch between and edit
- Yours to keep. Works offline, no subscription, no account needed to open it
