Growth Plan
Tell me what to do for the next ninety days.
Paid in full before the work starts
Tell me what you needA plan is only worth writing if it can be argued with. This one names the moves, the order, and the number each one is supposed to move, so at the end of ninety days there is no debate about whether it worked.
It is built on your own numbers, not on a template, which is why it takes a week rather than an afternoon.
What lands
- A written ninety-day plan: what to do, in what order
- The number each move is meant to change, and by roughly how much
- What to stop doing, which is usually the shorter and more valuable list
- Two working calls to take the plan apart and put it back together
What you will hold at the end
- Ninety days written out, in order, with an owner-sized scope for each move
- The number each move is meant to change, so nobody argues about it afterwards
- The list of things to stop, which is usually shorter and worth more
- Two working calls to pull it apart before you commit to it
What I need from you
- Analytics access, by invitation
- Your numbers for the last twelve months
- Whatever plan you are working to now
The clock starts when payment and these have both arrived, whichever is later.
Do not take my word for it. Run it yourself.
These are the engines that run inside this engagement, live on this site, free, with no signup. Point one at your own page now.
What you buy is not the checks. It is the reading of them: which one of the findings is actually capping you, in what order to clear them, and what to ignore. The tools give you the list for nothing.
What it covers
The ground it covers, worked on your own numbers rather than on a case study.
The sequence
The order matters more than the contents: most of these moves only work once another has landed.
A number per move
What each one is meant to change, so at day ninety nobody argues about whether it worked.
What to stop
Usually the shorter list and the more valuable one.
Capacity against ambition
A plan written against hours nobody has is a wish, so it is written against the team you actually have.
Is this the right one for you?
The second list is the useful one. It is the part nobody selling anything has a reason to write.
This is for you if
- You know roughly what is wrong and need it turned into a sequence somebody can execute
- A board or an investor is asking what the next quarter looks like
- Your team is busy and you cannot tell whether they are busy on the right things
- You have just come out of a Growth Check and want the ninety days written out
Not for you if
- Anyone who wants a plan they will not read again after the first week
- A team with no capacity to execute. A plan against zero hours is a wish
- Anyone wanting a template. This is built on your numbers, which is why it takes a week
How it works
From the moment you press the button.
- 1
You tell me what you need and I quote
One working day, usually. Nothing is charged until the scope is agreed and you have said yes.
- 2
You pay and send the numbers
Twelve months of the basics, and whatever plan you are working to now, so I can tell you what to stop as well as what to start.
- 3
I write the ninety days
Sequenced, not listed. The order matters more than the contents, because most of these moves only work after another one has landed.
- 4
Two calls to work through it
The first to take it apart, the second after you have sat with it. A plan you have argued with is a plan you will follow.
What people who have worked with me say
Written on LinkedIn by the people named, and still there. The brackets mark the only thing edited, which is my name. Nothing else in either is changed.
[Adam] is simply a magician when it comes to Growth and scale up for startup business
It's my pleasure to be one of your students [Adam], many thanks for everything you taught me and for mentoring me. You will always be one of the best professors I've ever met
Who is doing the work
Me. Not a junior on a template. Eight years on search and growth, more than forty startups advised, and a hundred and seventy nine lessons written on how this actually works.
- Google Digital Garage trainer
- Harvard Business School, Innovation and Entrepreneurship
- Advisor, AUC Venture Lab, since 2017
- 179 lessons written on search and growth
Recognised work
Judged by the bodies named, not self-declared.
- 2022Top 100 Sales and Marketing LeadersMADconThird year running
- 2021Top 100 Sales and Marketing LeadersMADcon
- 2020Top 100 Marketing LeadersMADcon
- 2018Best in Lifestyle and Entertainment WebsiteWAN-IFRAA site I worked on, judged by the world newspaper and news publishers association
- 2017Best Innovation New ProductWAN-IFRA Middle East
- 2017Best Entertainment and Lifestyle WebsiteWAN-IFRA Middle East
Qualified, and checkable
Every one of these names the body that issued it, so none of it has to be taken on trust.
- Harvard Business SchoolInnovation and Entrepreneurship
- DigitalMarketerCertified Search Marketing Specialist
- GoogleAdvanced Search
- GoogleAnalytics Platform Principles
- GoogleAdvanced Display
- GoogleAdvertising Fundamentals
- International Business Management InstituteCertified Strategy and Operations
- EC-CouncilCertified Ethical Hacker
- CiscoCertified Network Associate
- BCS, The Chartered Institute for ITProfessional Membership
Questions
What if I disagree with the plan?
Good. That is what the two calls are for. A plan you cannot argue with is a plan nobody owns.
Do I need a Growth Check first?
Not necessarily. If you already know your constraint and can prove it, this starts from there. If you cannot, the check is the cheaper way to find out.
Is this a strategy deck?
No. It is a working document with moves, an order, and a number against each. Nothing in it is there to look impressive.
How long is it?
As short as it can be while still being followable. The value is in the cutting.
Under the service terms, every engagement is paid in full before the work starts.
Tell me what to do for the next ninety days.
$1,000 · One week. Paid in full before the work starts
Not ready? I will run the same engines over your site and send you the read for nothing. Get the free read, no card and no call.