SEO Recovery Diagnosis
My site dropped out of Google. What happened?
Paid in full before the work starts
Buy for $500A site that has fallen out of search is losing money every day it stays there, and the usual response is to change ten things at once. That makes the cause impossible to find and often makes the drop worse.
This is the diagnosis, not the surgery. I date the fall, separate the cause from the noise around it, and tell you honestly whether it comes back.
If it does, you get the plan with a scope and a price. If it does not, you will hear that too, in three days, rather than after six months of paid work.
What lands
- What happened and when, dated against the algorithm and against your own changes
- The cause, separated from everything that merely correlates with it
- Whether it recovers, and what recovery realistically looks like
- The plan to get it back, with a defined scope and a price
What you will hold at the end
- The date it happened, set against algorithm updates and against your own changes
- The cause, separated from the six things that merely happened at the same time
- An honest answer on whether it comes back, and roughly how far
- A plan with a defined scope and a price, so you can decide with numbers
What I need from you
- Your site address
- Search Console access, by invitation
- Analytics access, by invitation
- Anything you changed in the last six months
The clock starts when payment and these have both arrived, whichever is later.
Do not take my word for it. Run it yourself.
These are the engines that run inside this engagement, live on this site, free, with no signup. Point one at your own page now.
What you buy is not the checks. It is the reading of them: which one of the findings is actually capping you, in what order to clear them, and what to ignore. The tools give you the list for nothing.
What it covers
The ground it covers, worked on your own numbers rather than on a case study.
Dating the fall
Against the update calendar and against your own deploys. Get the date wrong and every conclusion after it is wrong.
Cause against coincidence
Several things always changed at once. Acting on the wrong one is what turns a bad quarter into a bad year.
Index and coverage
What is still indexed, what was dropped, and whether the pattern points at quality, crawling or a penalty.
Manual actions
Whether one exists, what triggered it, and what a reconsideration request would need.
Migrations and redirects
The most common cause of a fall nobody can explain, and the easiest to prove either way.
Whether it comes back
Honestly, and how far. If the answer is no, you get that in three days rather than after six months of paid work.
Is this the right one for you?
The second list is the useful one. It is the part nobody selling anything has a reason to write.
This is for you if
- Your traffic fell off a cliff and you can date it roughly but not explain it
- Pages that used to rank are no longer in the index at all
- You migrated, redesigned or replatformed and it never came back
- You have a manual action, or think you might, and need to know what it takes
Not for you if
- A slow decline over two years. That is a Growth Check or an SEO Check, not a recovery
- Anyone who wants a date. Google controls that and no honest person will give you one
- A site that was never ranking. You cannot recover a position you never had
How it works
From the moment you press the button.
- 1
You pay and grant access
Search Console and analytics, both by invitation. Search Console matters here more than anywhere else: it holds the dates, and the dates are most of the diagnosis.
- 2
I date the fall
Against the update calendar and against your own deploys. Most recoveries are decided in this step, because the wrong date means the wrong cause.
- 3
I separate cause from coincidence
Several things always changed at once. Acting on the wrong one is what turns a bad quarter into a bad year.
- 4
The diagnosis lands in three working days
Including whether it comes back, and what it takes. If the answer is that it does not, you get that in three days rather than after six months of paid work.
What people who have worked with me say
Written on LinkedIn by the people named, and still there. The brackets mark the only thing edited, which is my name. Nothing else in either is changed.
[Adam] is simply a magician when it comes to Growth and scale up for startup business
It's my pleasure to be one of your students [Adam], many thanks for everything you taught me and for mentoring me. You will always be one of the best professors I've ever met
Who is doing the work
Me. Not a junior on a template. Eight years on search and growth, more than forty startups advised, and a hundred and seventy nine lessons written on how this actually works.
- Google Digital Garage trainer
- Harvard Business School, Innovation and Entrepreneurship
- Advisor, AUC Venture Lab, since 2017
- 179 lessons written on search and growth
Recognised work
Judged by the bodies named, not self-declared.
- 2022Top 100 Sales and Marketing LeadersMADconThird year running
- 2021Top 100 Sales and Marketing LeadersMADcon
- 2020Top 100 Marketing LeadersMADcon
- 2018Best in Lifestyle and Entertainment WebsiteWAN-IFRAA site I worked on, judged by the world newspaper and news publishers association
- 2017Best Innovation New ProductWAN-IFRA Middle East
- 2017Best Entertainment and Lifestyle WebsiteWAN-IFRA Middle East
Qualified, and checkable
Every one of these names the body that issued it, so none of it has to be taken on trust.
- Harvard Business SchoolInnovation and Entrepreneurship
- DigitalMarketerCertified Search Marketing Specialist
- GoogleAdvanced Search
- GoogleAnalytics Platform Principles
- GoogleAdvanced Display
- GoogleAdvertising Fundamentals
- International Business Management InstituteCertified Strategy and Operations
- EC-CouncilCertified Ethical Hacker
- CiscoCertified Network Associate
- BCS, The Chartered Institute for ITProfessional Membership
Questions
Can you get my rankings back?
I can tell you what happened and what it takes, and I can carry that out. What nobody can promise is a date, because that decision is not ours. Anyone who promises you one is selling you something else.
How fast can you start?
Immediately. This is the one service where a day matters, so it goes to the front of the queue.
What if it is a manual action?
Then you will be told exactly that, what triggered it, and what a reconsideration request needs before it stands a chance.
Does the price come off the recovery work?
No, but the diagnosis is what makes the recovery scoped and priced rather than open ended, which usually saves more than it costs.
Under the service terms, every engagement is paid in full before the work starts.
My site dropped out of Google. What happened?
$500 · Report in 3 working days. Paid in full before the work starts
Not ready? I will run the same engines over your site and send you the read for nothing. Get the free read, no card and no call.