Growth Check
Why has growth stalled?
Paid in full before the work starts
Buy for $250A growth plan is normally a list of tactics, so it breaks at the one constraint nobody measured. Every stage looks fixable and none of them is the problem.
This finds the stage that is actually capping the system, proves it with a number you already have, and tells you what to do first.
It is deliberately short. The value is in the cutting.
What lands
- The one constraint in the funnel, named as a stage rather than a feeling
- The number that proves it, from your own data
- Your unit economics as they actually are today
- The first three moves, in order
- What each move is meant to change, so you can tell whether it worked
What you will hold at the end
- The one stage capping the system, named rather than felt
- The number from your own data that proves it, so it is arguable
- Your unit economics as they are today, not as the deck says
- Three moves, in order, and what each is supposed to change
What I need from you
- Analytics access, by invitation
- Search Console access, by invitation
- Your funnel numbers, however rough
The clock starts when payment and these have both arrived, whichever is later.
Do not take my word for it. Run it yourself.
These are the engines that run inside this engagement, live on this site, free, with no signup. Point one at your own page now.
What you buy is not the checks. It is the reading of them: which one of the findings is actually capping you, in what order to clear them, and what to ignore. The tools give you the list for nothing.
What it covers
The ground it covers, worked on your own numbers rather than on a case study.
The funnel as a system
Every stage read against every other, looking for the one whose ceiling the rest are hitting.
Unit economics
What a customer actually costs and returns today, rather than what the plan assumes.
Retention and cohorts
Read in both directions, because reading across and reading down answer different questions.
Channel mix
Where growth is actually coming from, and which part of it will not scale.
The one number
What the top of the tree should be, and what everything below it has to earn.
Where it breaks next
The limit you will hit after this one, so the fix does not create the next problem.
Is this the right one for you?
The second list is the useful one. It is the part nobody selling anything has a reason to write.
This is for you if
- Growth has flattened and every explanation you have heard sounds equally plausible
- You are shipping a lot and none of it moves the top line
- You are about to hire or spend against a plan nobody has stress tested
- Your dashboard has forty numbers and none of them tells you what to do on Monday
Not for you if
- Pre-revenue, with no customers to measure. There is nothing to diagnose yet
- Anyone looking for a growth hack. The answer here is usually structural and boring
- A team that cannot act on the answer. A constraint nobody is allowed to touch stays a constraint
How it works
From the moment you press the button.
- 1
You pay and send the numbers
However rough. Twelve months of the basics beats a perfect dashboard, and I will tell you if something important is missing.
- 2
I read the funnel as a system
Not stage by stage looking for improvements: looking for the one stage whose ceiling every other stage is hitting.
- 3
I prove it with your own data
A constraint you cannot show a number for is an opinion. This one comes with the number.
- 4
The report lands in three working days
The constraint, the proof, the economics, and the first three moves.
What people who have worked with me say
Written on LinkedIn by the people named, and still there. The brackets mark the only thing edited, which is my name. Nothing else in either is changed.
[Adam] is simply a magician when it comes to Growth and scale up for startup business
It's my pleasure to be one of your students [Adam], many thanks for everything you taught me and for mentoring me. You will always be one of the best professors I've ever met
Who is doing the work
Me. Not a junior on a template. Eight years on search and growth, more than forty startups advised, and a hundred and seventy nine lessons written on how this actually works.
- Google Digital Garage trainer
- Harvard Business School, Innovation and Entrepreneurship
- Advisor, AUC Venture Lab, since 2017
- 179 lessons written on search and growth
Recognised work
Judged by the bodies named, not self-declared.
- 2022Top 100 Sales and Marketing LeadersMADconThird year running
- 2021Top 100 Sales and Marketing LeadersMADcon
- 2020Top 100 Marketing LeadersMADcon
- 2018Best in Lifestyle and Entertainment WebsiteWAN-IFRAA site I worked on, judged by the world newspaper and news publishers association
- 2017Best Innovation New ProductWAN-IFRA Middle East
- 2017Best Entertainment and Lifestyle WebsiteWAN-IFRA Middle East
Qualified, and checkable
Every one of these names the body that issued it, so none of it has to be taken on trust.
- Harvard Business SchoolInnovation and Entrepreneurship
- DigitalMarketerCertified Search Marketing Specialist
- GoogleAdvanced Search
- GoogleAnalytics Platform Principles
- GoogleAdvanced Display
- GoogleAdvertising Fundamentals
- International Business Management InstituteCertified Strategy and Operations
- EC-CouncilCertified Ethical Hacker
- CiscoCertified Network Associate
- BCS, The Chartered Institute for ITProfessional Membership
Questions
How is this different from a growth audit?
An audit lists everything improvable. This finds the one thing that makes the rest matter, and says so in a sentence.
What access and data do you need?
An invitation to your analytics and to Search Console, plus traffic, signups or leads, conversion, retention and revenue at whatever granularity you have. Rough is fine. Missing is fine too, and being told what you cannot see is itself a finding.
We are B2B with long cycles. Does it work?
Yes, and it matters more, because a long cycle hides the constraint for months at a time.
Will you also do the work?
This is the diagnosis. If you want the plan written out over ninety days, that is the Growth Plan, and it starts from this.
Under the service terms, every engagement is paid in full before the work starts.
Why has growth stalled?
$250 · Report in 3 working days. Paid in full before the work starts
Not ready? I will run the same engines over your site and send you the read for nothing. Get the free read, no card and no call.